After nearly 26 years of operation, the owners of Maxon Diamond Merchants decided to relocate to a new permanent residence, situated in a high-visibility location near an established neighborhood. The use of warm, locale-friendly materials such as stone, brick, and horizontal siding helped create a timeless facade suited to the tasteful character of a successful jewelry merchant.
This 5,500-square-foot facility houses a store within a store: the 400-square-foot Rolex showroom, which provides the grounding visual for the design. Dark walnut, limestone, and weighted green glass imbue the open environment with a sophisticated metropolitan quality. Sculpted walls and elegant flow design offer buyers an inviting, comfortable browsing experience.