When a group of financial professionals sought to start a bank focused on local, community relationships—as opposed to big corporate policies—they called H Design to bring their vision to life.

To embody the ideals of the Springfield First Community Bank brand, an iconic picket fence was used to represent both the local aspects of the bank (all local employees and one centralized location) and the simplicity of one-on-one communication.

This was carried through all brand materials, including architecture/signage, company literature and online presence.